web
logo design
e-commerce
web, logo design, e-commerce
Eagle is a fictional online shop for survival and camping gear. Using existing UX frames that were given to me for this exercise, I attempted to create a clean, appealing look that would also turn to the shop’s target audience: campers and survivalists, ready to explore the outdoors.
The Logo
In looking for inspiration for the logo, I went with the name of the brand and wanted to find a way to integrate the form of an eagle into a symbol.
Through observing many photographs and redrawing some of them, I found that the powerful pose of an eagle in flight can resemble the letter E. From there, I recreated the eagle’s shape in Illustrator to form the final logo.
The Colors
For this brand I chose shades of brown to represent the earth and the roads one would walk on a journey in the outdoors, forest green for the nature that surrounds the trails, and a lively red to contrast the green and draw attention to important locations.
The Colors
For this brand I chose shades of brown to represent the earth and the roads one would walk on a journey in the outdoors, forest green for the nature that surrounds the trails, and a lively red to contrast the green and draw attention to important locations.
The Fonts
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